MUV Fitness Announces Grand Opening MUV Fitness is opening a 33,000 square foot club this month in Portland OR, with a grand opening ceremony planned for 2018. The multi-million dollar investment will mark MUV Fitness’ largest entrance into the Portland market. The Portland club is part of a growth phase launched under the umbrella concept created by MUV Fitness Northwest six months ago. “There’s an energy and vibe around MUV Fitness that we are eager to share with the Portland community,” says Jeff Carlson, a longtime club operator in the Northwest and Partner of MUV Fitness Northwest. “Portland is ready for something new. We’re shaking things up by bringing a new class of clubs to the area while offering more value for your money.” Along with the new club, MUV Fitness has the existing MUV Fitness located in Happy Valley, which opened last year. All clubs will now offer MUV Group X, Les Mills programs, personal training, small group training and boot camps. The newest club also will include a beautiful spa and swimming pool, a 2,400 square foot turf functional training area, a state-of-the-art cycling studio, and group exercise studio. MUV Brands CEO/President Joel Tallman commented on Carlson bringing the new MUV Fitness club to Portland. “Portland offers MUV Fitness a fantastic community to make its debut of the new club,” Tallman said. “We know residents are clamoring for a new workout option where they can immerse themselves in a welcoming, high energy environment that encourages active lifestyles.” Tallman describes a significant commitment to grow additional locations in Oregon. MUV Brands currently has 22 locations corporately, owned and affiliates, combining both rebranded and newly constructed gyms. MUV Brands clubs operate in WA, OR, ID, MT, CO, SC.