MUV Brands Opens New Club in Portland, OR as Part of Nationwide ExpansionMUV Fitness
MÜV Fitness is opening a 33,000-square-foot club this month in Portland, OR, with a grand opening ceremony planned for 2018. The multimillion-dollar investment will mark MÜV Fitness’ largest entrance into the Portland market. The Portland club is part of a growth phase launched under the umbrella concept created by MÜV Fitness Northwest six months ago.
“There’s an energy and vibe around MÜV Fitness that we are eager to share with the Portland community,” Jeff Carlson, a longtime club operator in the Northwest and Partner of MÜV Fitness Northwest, said in a release from the company. “Portland is ready for something new. We’re shaking things up by bringing a new class of clubs to the area while offering more value for your money.”
Along with the new club, MÜV Fitness has the existing MÜV Fitness located in Happy Valley opened last year. All clubs will now offer MÜV Group X, Les Mills programs, personal training, small group training and boot camps. The newest club also will include a beautiful spa & swimming pool, a 2,400-square-foot turf functional training area, a state of the art cycling studio and group exercise studio.
MÜV Brands CEO/President Joel Tallman, commented on Carlson bringing the new MÜV Fitness club to Portland. “Portland offers MÜV Fitness a fantastic community to make its debut of the new club” Tallman said in a statement. “We know residents are clamoring for a new workout option where they can immerse themselves in a welcome, high energy environment that encourages active lifestyles.”
Tallman describes a significant commitment to grow additional locations in Oregon. MÜV Brands currently has 22 locations corporately, owned & affiliates, combining both rebranded and newly constructed gyms. MÜV Brands clubs operate in WA, OR, ID, MT, CO, SC.